About Us

JEM began operating in Melbourne, Australia, in 2021. Due to their shared passion for sports, a brother and sister collaborated to create an athletic clothing brand that specialises in leisure-based clothing.

JEM weaves a perfect balance of fitness and fashion, prioritising excellent quality while exhibiting luxury at affordable prices. JEM thinks inclusiveness should be a general norm and dresses everyone at every size.

“ With the release of fresh collections that combine fitness and fashion and draw inspiration from global catwalks, being active has never looked better. “

Jaimen and Jemma, Founders